These days, when you need to look for a particular service, it’s very likely that you are going to go to the Internet initially before exploring other avenues like the yellow pages or even the classified ads. This is an understandable fad, of course- there isn't any other medium for marketing that is quite as up-to-date or with this sort of broad coverage as the world wide web.
http://businessstategy.blogspot.com/2012/09/the-right-way-to-search-for-good.html
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