Credibility – A good corporate video presentation does not compromise the integrity of the company just in the elevation of its entertainment appeal. It’s correct that, to get viewers, the video should be artistic and interesting, however, keeping every promise and also example truthful is essential as that would reflect on the company’s values.
http://techyknowledge.wordpress.com/2012/09/26/attributes-of-an-excellent-corporate-video-melbourne-production-professionals-present-their-top-5/
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