Articles help generate links that can lift a company’s own site in the search results and in addition they can also work as a resource for good information about the company themselves. The best articles for reputation management include informative items, such as instructional guides and how-tos, and even reliable reviews from users.
http://sandersteward.multiply.com/journal/item/11/Ways-To-Fix-Online-Reputation-For-Organizations-And-Individuals
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